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The Magipic.AI Blog
All about events, filters and more.


Trade show lead generation: count qualified leads, not queues
Queue length is a vanity metric. Measure trade show lead generation by leads per hour, form completion, qualified share and time to follow-up. Here's how.
Felicity Kay
Aug 115 min read


The day-two lull: how we pulled a crowd back to the booth in Athens
Day two at a trade show, the aisles thin out. How we pulled a crowd back to the Microsoft for Startups stand in Athens, and how to do it at your next show.
Felicity Kay
12 hours ago4 min read


How to get people to complete your booth lead form: lessons from 98% completion
Give first, then ask. How to design a trade show lead form guests actually finish, from the activation that reached 98% completion on the booth iPad.
Felicity Kay
Sep 284 min read


What is branded digital swag? A booth giveaway people actually keep
Branded digital swag is a personal giveaway guests get on their phone, like an AI video in your brand. Why it works best paired with something physical.
Felicity Kay
Sep 284 min read


Beyond the photo booth: the best AI event activations for exhibitors in 2026
The best AI event activations for trade show exhibitors in 2026, compared: AI selfie souvenirs, AI photo booths, digital caricatures, AI avatars, co-created art walls and AR filters. What each costs you in space, staff and leads.
Felicity Kay
Sep 266 min read


Microsoft for Startups case study: 300 leads in 12 hours at Panathēnea 2026
How Microsoft for Startups used a Magipic AI event activation at Panathēnea 2026 in Athens: 300 leads in 12 hours, 1,200 AI images and videos and 98% form completion.
Felicity Kay
Sep 263 min read


How to get leads to your booth: a 2026 playbook for exhibitors
How to get leads to your trade show booth in 2026: give people a reason to stop, a reason to share their email and a reason to stay. 7 steps, before, during and after the show.
Felicity Kay
Sep 265 min read


What is an AI event activation? A 2026 guide for exhibitors
An AI event activation turns one selfie into a branded souvenir in seconds, pulling a crowd to your booth and capturing qualified leads. How it works, costs and examples.
Felicity Kay
Sep 265 min read


How to brand an AI event activation so people remember you
Branding an AI event activation is more than a logo in the corner. How to build your brand into the design, the stand, the souvenir and the follow-up.
Felicity Kay
Mar 273 min read


Custom AI filters for events: what they are and how brands use them
A custom AI filter is an AI style designed for one event or brand, tested before the event and offered to guests as a simple choice, so every result matches your campaign. If you’ve spent any time looking at AI event experiences, you’ve probably seen the word “custom” used very loosely. Some platforms use it to mean guests can type whatever they want. Others use it to mean changing a color or adding a logo. That confusion usually shows up right before an event. A client asks
Felicity Kay
Mar 276 min read


Why AI results are consistent but never identical
AI results at events are consistent but never identical: each style is fixed before the event, while the AI still responds to every guest’s real face, so each image matches your brand without being a copy. If you’ve ever tested an AI event activation before a real event, you’ve probably had this moment. You take two photos, choose the same style, and look at the results side by side. They’re clearly related. Same style, same mood. But they aren’t exactly the same. That’s usua
Felicity Kay
Mar 276 min read


After the show: how AI souvenirs keep working for your brand
What happens after the stand comes down? How AI souvenirs keep your brand in front of guests and give sales a natural reason to follow up fast.
Felicity Kay
Mar 273 min read


AI Photobooth vs face swap: what’s the difference?
When clients ask for “AI photos” at events, they’re often mixing two very different ideas into one phrase. Some are thinking about face swap experiences they’ve seen on social media. Others are imagining something more like a full AI transformation, where the guest becomes part of a scene or style that still feels personal. For photobooth owners, this confusion matters. The difference between an AI photobooth and a face swap affects how the experience feels, how long it takes
Felicity Kay
Mar 273 min read
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AI event activations: Trade shows · Conferences · Brand activations · Lead generation · London
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