AI event activations that turn footfall into qualified leads

An event activation is anything a brand sets up at an event to make people stop and interact. An AI event activation, also called an AI event experience, uses generative AI to make it personal: guests take a selfie and get a branded souvenir in seconds. It gives people a reason to stop, a reason to share, and something with your brand to take home.

Magipic AI is an AI event activation and lead attraction platform for expos and events, founded in 2023 by Felicity Kay and Shahaf Langleben. From just one selfie, guests get a branded AI experience: photos in seconds, then videos, magazine covers, calendars, comics and prints. Exhibitors get a packed booth plus qualified, validated, segmented leads.

No. A photo booth takes a picture. Magipic AI is an AI event activation: it pulls a crowd to your booth, makes every guest the star of your brand's story in seconds, and captures the lead. Nothing to rent, and no app to download.

Give people a reason to stop, a reason to share their email and a reason to stay. An instant, personal souvenir does all three: guests enter their email to receive it, and a live gallery on your screens pulls in the next person. At Panathēnea 2026, Microsoft for Startups collected 300 leads in 12 hours this way.

Magipic AI activations start from €600. Days, formats, custom designs and extras like prints change the total, and you get a fixed quote before you commit. See pricing.

No. It opens in their phone's browser, or they use the iPad at your booth.

Photos, video clips, calendars, comic books, colouring books, magazine covers and prints, all in your brand. Photos land on the guest's phone in seconds, ready to post.

Selfies aren't kept. Only the finished souvenir is stored, and it's deleted 30 days after your event. Nothing is ever used to train AI. Consent wording, privacy notice, terms and lead form can all be customised for your event. We've worked with large corporates before, so we know what legal teams ask for.

Yes. Ask for a try-it link and we'll send you a private one to use on your phone. It takes about two minutes.

Guests enter their email to receive their souvenir, so the address is real. Every lead is tagged by event, booth and design, giving you qualified, validated, segmented leads in under 60 seconds. Add real-time hot lead alerts and your phone pings the moment a VIP you've flagged leaves their details.

At Event Tech Live in London (11 to 12 November, Launchpad stand LP8) and at IBTM World in Barcelona (17 to 19 November, stand P54F), where we're also one of 10 companies demoing live at AI Demo Day on 17 November. Book a meeting at the show.